Before you spend thousands of dollars to print marketing materials, wouldn't it be nice to get feedback from your customers about which design elements work and which ones are off the mark? We are strong believers in listening to the customer throughout the marketing lifecycle. We gain valuable insights from the data and refine the design and messaging to keep the brand on target.

Consumer test groups are a particularly useful tool when launching a new product or service, or when introducing a brand redesign to the market. A test group is comprised of respondents who match the demographic profile of the primary target audience for your product or service. A facilitator leads the test group through a series of questionnaires and an open discussion about the items you want tested: logo treatments, taglines, color palette, imagery, typography, design comps, and even key messaging. Using our proprietary Emergence™ methodology, we conduct test groups to gather essential consumer feedback about your product or service. The data from the test groups is distilled into brand identity boards and integrated into your marketing plan.