Digital marketing continues to create opportunities for companies to reach new customers. We are committed to helping our clients connect with consumers through the delivery of an online brand presence that is visible, relevant, desirable and measurable through robust marketing analytics tools.

Research & Planning

Market research - consumers, competitors - We conduct research on consumer behavior and
decision-making, as well as research on competitors’ campaigns and performance.

Keyword research and analysis

 - We conduct research on initial keyword consumer behavior to develop an understanding of the overall consumer decision process for client’s service offering. We will create a sales funnel to determine the overall data flow of the web site from initial broad stage to conversion.

Baseline reporting

 - Traffic and Position Baseline Reports are run prior to client implementation. These reports are crucial, as they provide a snapshot of a current website’s visibility prior to any SEO efforts. These Baseline Reports are used throughout the campaign to show incremental increases in visibility.

Site map and frames

 - We define the site map and navigation. We develop wire frames for the various types of pages, determine what elements belong on each page, and we define the features and functionality.  We also perform keyword research and develop the plan for search engine optimization (SEO).

Design & Development

Site design - Our talented designers execute the tactical components to achieve a visually compelling design that connects with consumers while achieving best practices in usability and functionality.

Coding 

- The design is translated into optimized code, and the database and features are developed.

Testing

 - Site is posted to a private “staging” site for review and testing before it is released to the public. The site is tested on common browsers including IE 7, IE 6, Firefox, and Safari.

Launch

 - Client approves site to go live on public server.

Analytics

Data integration & analysis

- Using the SharpView™ Marketing Analytics Platform, we integrate data from disparate sources and campaigns into a single dashboard view, and identify key insights hidden within your data.

Refinement

 - Using insights from the data analysis, we refresh code on pages with non-performing keywords and make updates to on-page content.

Reentry

 - Adjustments to marketing campaigns, media placement, website functionality in response to data analysis results.