Industry Analysis (Differentiator)

The creation of the blenderHaüs model is timely, responding to three concerns of today’s business culture. First, the migration of companies toward specialized marketing service organizations has been apparent in the shift from mass media, campaign-oriented, full service ad agencies to specialized vendors that can better substantiate marketing ROI. Secondly, the mass media’s effort to target a younger, edgier and more trend-savvy audience has resulted in a numbing of society that has left companies to strive for breakthrough creative work to capture attention of a fickle consumer. Finally, technology has created a unique opportunity for companies to market themselves and access a wider mix of global resources thus creating a highly competitive culture among marketing suppliers in which the truly dynamic and tech-savvy organizations will come out ahead.

Modeled after the renowned turn of the century art movement known as Bauhaüs, blenderHaüs is a framework for an innovative organization that houses multiple creative disciplines, promoting the free exchange of ideas among its collective members. This growing collective is made of Copywriters, graphic artists, web developers, architects, photographers, illustrators and other visual communication specialists that represent the broad collection of best-in-class creatives working together.